Another reason Instagram is so great for ecommerce has to do with the platform itself. As we mentioned in the previous chapter, Instagram has recently introduced a ton of new business-facing tools -- and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our online shopping experiences will start (and end) on Instagram.
In any case, it’s super important to keep track of your Instagram Stories analytics to see what types of content your audience best responds to. As we mentioned earlier, when your stories get a lot of views and engagement, this signals to the algorithm that you’re creating high-quality content, so your future Instagram Stories will appear higher up in your followers’ stories queue.
Review sites like Yelp, Google Business, and Trip Advisor are no longer the only place where customers can leave their opinions. An Instagram account with a lot of followers is kind of like a business’s Yelp profile with a lot of positive reviews. After all, people who follow your page have signed up to see your content, and therefore your products, in their news feed every day. Odds are, they think pretty highly of your business! When potential customers see a large number of followers and high engagement on your posts, the effect is the same as seeing a lot of positive reviews. Obtaining followers makes your products and services appear high-quality to consumers and serves as a way to improve your rating among your competition.
When someone uses your branded AR filter in their stories, viewers can see who created it and will be prompted to try it out themselves. When people visit your Instagram profile, they’ll be prompted to try out the filter, which is a creative way to get more Instagram followers and get your filter in front of a new audience in a lighthearted and fun way.
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It’s how posts are able to go viral. Someone sees an interesting post, so they share it with their followers. Their followers see that the person must have enjoyed the post because they shared it, so their followers begin to share it too. Instagram favors posts from accounts that have high engagement and have a large number of followers. So as your posts gain traction with likes and comments, if your account has a lot of followers, you will appear higher and higher in searches. Soon the engagement begins to snow ball, and before long, mass amounts of people have seen your post. When you buy Instagram followers, you are taking the first step toward going viral, and getting seen by thousands, or even millions of customers.