Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
For this reason, it’s common for businesses to update their featured URL to align with their most recent post. If you decide to add a link, be sure use a link shortener like HubSpot's Tracking URL builder or a tool like Bitly or Goo.gl to keep your profile from looking cluttered. Tracked URLs also help you better understand the amount of traffic Instagram is driving to your website.
Instagram is one of the biggest social media platforms out there, and there are a lot of people who have used it as a stepping stone to become famous. When you have a lot of insta followers, people start looking up to you as an influencer which means that you are someone notable. There is a high probability you will be approached for promotions by big brands the larger your follower count is.
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When it comes to using email to get more Instagram followers, I love this unique approach from Good American. Before they had launched their brand, they started collecting emails on a landing page. Once they were closer to their launch date and wanted to grow their Instagram following, they sent out an email that couldn’t make it any clearer what you were supposed to do: follow!
While hopefully your industry isn’t that strict, the fact of the matter is new business accounts, and by association, new businesses, have a really hard time getting seen. It’s a little-known trick, but plenty of companies have already purchased Instagram followers. That’s right, restaurants, athletes, clothing brands, and even politicians have all bought followers for their accounts and have seen amazing results. By spending a small portion of your marketing budget on Instagram followers, you are pretty much doing the same thing as paying to promote a post on Instagram. The difference is, your money goes much farther when you buy followers because you are certain to receive the amount you purchase. When you boost a post, the best you can do is hope to reach a couple hundred followers, and results are not guaranteed.