Determine types of content and ratio- Instagram support graphics, videos, animated GIFs and Image collages. So, for example- A service that is complex can be best understood through a video but a brand selling shoes can do with Image-collages. Promoting a brand or product can be difficult if the type of content is incorrect. Building a content calendar to schedule type of content on dates is a useful trick to manage Instagram campaigns. This trick is already used by a lot of digital marketing companies.
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