Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
(When you upload your edited photo to Instagram, it’ll automatically crop your photo into a square. To change it back to the original width, press the icon the two outward facing arrows.) At this stage, you can add additional Instagram filters — but don’t go too crazy. Each Instagram filter has its own personality that can drastically change a photo.
Another reason Instagram is so great for ecommerce has to do with the platform itself. As we mentioned in the previous chapter, Instagram has recently introduced a ton of new business-facing tools -- and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our online shopping experiences will start (and end) on Instagram.
When it comes to using email to get more Instagram followers, I love this unique approach from Good American. Before they had launched their brand, they started collecting emails on a landing page. Once they were closer to their launch date and wanted to grow their Instagram following, they sent out an email that couldn’t make it any clearer what you were supposed to do: follow!
The contest could be something like the best vacation pictures where your tour company awards winners with a full pain hiking trip. It could be the best bikini pictures where your fashion store awards the winners with a set of new lingerie. Contests can be anything to excite your followers and get them talking about your brand. To qualify for the competition, you can ask new users to follow you or use your hashtags in their posts.
Social media has become a very important part of any marketing strategy. The reason you have taken the time to create profiles on various platforms is simple, you want to increase profits for your business. Everyone of Instagram’s 1 billion users is a potential customer. But, because of Instagram’s algorithm, it can be extremely difficult to be seen by even a fraction of those customers. Buying Instagram followers instantly increases the number of people who see your products. The more people see your products, the more likely it is that people will buy your products, increasing your sales, and helping your company’s bottom line.
ther you’re an established business with thousands of followers or you’re just starting on Instagram, growing your following takes serious time and energy. You may be tempted to take the easy way out and buy followers … don’t do this! Purchasing followers won’t actually drive engagement, which is really what you need to ensure your posts are being seen.
It’s actually pretty simple. All it takes is 60 seconds of your time to answer a quick survey (if you qualify) or give Mr. Insta some love on social media yourself. Just like or follow them on three of their social media profiles like Facebook or Google+. Within 24 hours they’ll deliver free Instagram followers to your account, no questions asked.