The reality is that influencers with hundreds of thousands of followers often lead lives that aren’t exactly “normal.” And if you compare them with someone who has 5000 to 15,000 highly-engaged Instagram followers, who likely isn’t paying their rent from cashing in on Instagram sponsorships... Well, it’s just way more relatable to the everyday consumer!
With over a billion people interacting with brands, businesses, influencers, public figures, celebrities, fashion, travel and lifestyle companies, Instagram has given wings to every dream and open doors to diverse opportunities. In the time, when people are shifting to mobile for shopping, gathering information and brand interaction, Instagram has evolved itself according to the present market condition and need.
To get around this restriction, some businesses will frequently update their website link to send followers to their latest products or promotions — and then refer to that link in their Instagram captions. The problem is that Instagram’s photo feed is no longer chronological, so when a business’ post says “link in bio,” that link might not correspond to the actual link in their bio.
Audiences desire to be entertained. Yet, more and more, many Instagram marketing companies waste time and resources on ineffective, bland content ideas as opposed to building lasting and engaging thoughtful experiences. By curating and collaborating on a catalog of original, educational and engaging content, you can build brand trust, loyalty and awareness.
“I wanted to try this and see if it actually worked. As soon as I entered my details,I instantly got 10 followers. It did not take much time at all. I was really impressed and I already paid for one package and I have received 100 followers just moments after the payment was done. This is great to help me boost my reputation. This is a great service. I have already recommended this to my friends. Great job.”
And if you don’t want to include your product, you don’t have to. Encourage your fans to create their own videos and collect them on your page like GoPro does. Or check out the most-followed brand Nike to see plenty of effective videos. This is a brand that has a really good grasp of what Instagram is all about: inspiring viewers by using powerful visuals that focus on the audience, not the product.
There’s no better way to step up your business game than to be active on Instagram. The platform is constantly making improvements, so individuals and businesses can get more out of it. Plus, there are tactics, aside from Instagram itself, to increase organization, engagement and visibility. Explore these tools and tips, and see which ones work best for you and your business.
Think of the way you may judge a friend’s profile that doesn’t have a lot of followers, or a post that doesn’t have a lot of engagement. It may be hard to admit, but ultimately, we all think the same thing when we see these posts; this person is unpopular. This thought comes from a human behavioral trait called “social proof.” According to social proof, we tend to judge how to behave and what to like based on how others are behaving, and what they like. You can see this in action on every social media platform.