Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
Think of the way you may judge a friend’s profile that doesn’t have a lot of followers, or a post that doesn’t have a lot of engagement. It may be hard to admit, but ultimately, we all think the same thing when we see these posts; this person is unpopular. This thought comes from a human behavioral trait called “social proof.” According to social proof, we tend to judge how to behave and what to like based on how others are behaving, and what they like. You can see this in action on every social media platform.
When you supplement your account with a large number of followers, people will start to take interest and follow your account. What this means is that there are increased chances for engagement with your brand as well. People from your follower list will reach out in an attempt to try and connect with you. And your content will get the recognition it deserves.
Instagram users are active at all times of the day. However, there are a handful of optimal times to post on Instagram. For peak engagement, the best times to post are Mondays and Thursdays at any time except between 3:00 p.m. and 4:00 p.m. This is for the time zone of your target audience. Many users tend to engage with more content during off-work hours on weekdays.
If someone tags you in a post, it’ll show up when you click person icon in the menu under your Instagram bio. Your followers can see this, too. To hide a tagged post from this menu, click the three dots in the top right corner and choose Hide Photos. Select the posts you want to remove and click Hide Photos again. This won’t remove the posts from Instagram, but it’ll remove them from your profile.