He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
And if you don’t want to include your product, you don’t have to. Encourage your fans to create their own videos and collect them on your page like GoPro does. Or check out the most-followed brand Nike to see plenty of effective videos. This is a brand that has a really good grasp of what Instagram is all about: inspiring viewers by using powerful visuals that focus on the audience, not the product.
When it comes to getting noticed we believe that Hashtags are the best thing you could possibly use, using them can open up your pictures for millions of people to see. However, like the title says you must use relevant hashtags and not something such as #like4like, this is a bad tactic and will only leave you with low-quality followers. Do some research to find the best hashtags for your pictures.
It’s the sad truth that most new Instagram profiles have a hard time getting noticed before they are able to gain a significant following. In some professions, like the fashion industry, models won’t even be considered for hire if they don’t have a certain number of followers. The reason being, most brands want to hire people who are well-known in their field for that kind of work. This can put up-and-coming models at an extreme disadvantage when trying to get discovered.
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