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Instagram also allows you to tag another account in your Story, which is a great way to connect with other businesses and your followers. To tag someone, type the “@” followed by the username you’d like to mention. This makes the tag clickable so that viewers can visit the tagging profile. You’ll receive a notification if you’ve been mentioned in someone’s story.
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The creator economy in 2017 is thriving and the field of influencer marketing is more fertile than ever. Instagram is one of the most popular social media platforms out there with just over 600 million active users. And because Instagram post engagement is visually driven by compelling imagery that tells a story, brands are chomping at the bit to work with Instagram influencers to promote their products and services with audiences hungry for content.
With over a billion people interacting with brands, businesses, influencers, public figures, celebrities, fashion, travel and lifestyle companies, Instagram has given wings to every dream and open doors to diverse opportunities. In the time, when people are shifting to mobile for shopping, gathering information and brand interaction, Instagram has evolved itself according to the present market condition and need.
It’s the sad truth that most new Instagram profiles have a hard time getting noticed before they are able to gain a significant following. In some professions, like the fashion industry, models won’t even be considered for hire if they don’t have a certain number of followers. The reason being, most brands want to hire people who are well-known in their field for that kind of work. This can put up-and-coming models at an extreme disadvantage when trying to get discovered.