Stories are all about authenticity. While your Instagram feed should feature polished photos, Stories can be a little more raw. Use the feature to give a behind-the-scenes look at your brand or showcase your company culture. Do you have dog-friendly office? Share photos and videos of the dogs on your Story. Stories are also a helpful tool to showcase live events your business hosts or attends, as this feature is much more time-sensitive.
When it comes to getting noticed we believe that Hashtags are the best thing you could possibly use, using them can open up your pictures for millions of people to see. However, like the title says you must use relevant hashtags and not something such as #like4like, this is a bad tactic and will only leave you with low-quality followers. Do some research to find the best hashtags for your pictures.
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