Instagram also allows you to tag another account in your Story, which is a great way to connect with other businesses and your followers. To tag someone, type the “@” followed by the username you’d like to mention. This makes the tag clickable so that viewers can visit the tagging profile. You’ll receive a notification if you’ve been mentioned in someone’s story.
Determine types of content and ratio- Instagram support graphics, videos, animated GIFs and Image collages. So, for example- A service that is complex can be best understood through a video but a brand selling shoes can do with Image-collages. Promoting a brand or product can be difficult if the type of content is incorrect. Building a content calendar to schedule type of content on dates is a useful trick to manage Instagram campaigns. This trick is already used by a lot of digital marketing companies.
There are thousands of benefits, but few are important. When you buy real Instagram followers then your influence is increased instantly. There are many insta-bloggers who enjoy free event tickets and hotel rooms because of the followers they have. When your business has right number of followers on Instagram, then other celebrities and brands also follow you.
Invite audiences to ‘find out more’ on Instagram: If you have a platform, like YouTube, for example, that’s really thriving with an engaged audience, you can use this follower-power to invite audiences to check out your Instagram feed, especially if you’re sharing something exclusive there. For example, if you are a fashion brand, you could share a preview of your new collection on YouTube and invite your viewers to check out the big reveal of the whole collection on Instagram Stories on a specific date.
Review sites like Yelp, Google Business, and Trip Advisor are no longer the only place where customers can leave their opinions. An Instagram account with a lot of followers is kind of like a business’s Yelp profile with a lot of positive reviews. After all, people who follow your page have signed up to see your content, and therefore your products, in their news feed every day. Odds are, they think pretty highly of your business! When potential customers see a large number of followers and high engagement on your posts, the effect is the same as seeing a lot of positive reviews. Obtaining followers makes your products and services appear high-quality to consumers and serves as a way to improve your rating among your competition.
With the growing importance of social media for businesses, account performance has become a deciding factor for whether customers want to do business with you. If your business profile has a large number of followers, it will appear to customers that your company has been around a while and knows what it’s doing. Companies with few followers and low engagement seem inexperienced and customers might decide against buying your product. Getting additional followers makes your profile look more professional and betters your chances of gaining real customers.