Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
If you’re still having trouble, another option is to research your competitors. Go to your competitors’ profiles and click on their “Followers.” You’ll be able to see the whole list of users who follow them. (Note: we don’t recommend simply going through this list and following each one. Instead, use this information to build a strategy to capture their attention organically).
For this reason, it’s common for businesses to update their featured URL to align with their most recent post. If you decide to add a link, be sure use a link shortener like HubSpot's Tracking URL builder or a tool like Bitly or Goo.gl to keep your profile from looking cluttered. Tracked URLs also help you better understand the amount of traffic Instagram is driving to your website.
If you don’t want to have to continually check and remove tagged posts, you can manually choose just to include the ones you do like. Click the three dots and press Tagging Options. You can then choose to Add Manually. Moving forward, you’ll be notified when someone tags you in a photo. When that happens, tap on the photo you were tagged in and choose Show on Profile.
After you follow an account, interact with their content. This is the most natural way to draw attention to your own Instagram account without being spammy. When you follow or interact with an account, the account owner will get a notification. This could prompt them to check out your account and start following you. Always appreciate your followers by responding to their comments and engaging with their content.
Facebook bought Instagram back in 2012. When the two companies merged, the platforms made it possible to post to Facebook, Twitter, and Tumblr right from your Instagram! You can even change your settings to automatically post to Facebook every time you post on Instagram. Because of how closely Facebook and Instagram operate, chances are if you are popular on Instagram, it won’t be long before you gain popularity on Facebook too. Buying Instagram followers boosts your popularity and gives you a better chance of becoming popular on other sites as well.
Audiences desire to be entertained. Yet, more and more, many Instagram marketing companies waste time and resources on ineffective, bland content ideas as opposed to building lasting and engaging thoughtful experiences. By curating and collaborating on a catalog of original, educational and engaging content, you can build brand trust, loyalty and awareness.
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While hopefully your industry isn’t that strict, the fact of the matter is new business accounts, and by association, new businesses, have a really hard time getting seen. It’s a little-known trick, but plenty of companies have already purchased Instagram followers. That’s right, restaurants, athletes, clothing brands, and even politicians have all bought followers for their accounts and have seen amazing results. By spending a small portion of your marketing budget on Instagram followers, you are pretty much doing the same thing as paying to promote a post on Instagram. The difference is, your money goes much farther when you buy followers because you are certain to receive the amount you purchase. When you boost a post, the best you can do is hope to reach a couple hundred followers, and results are not guaranteed.