Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
With the growing importance of social media for businesses, account performance has become a deciding factor for whether customers want to do business with you. If your business profile has a large number of followers, it will appear to customers that your company has been around a while and knows what it’s doing. Companies with few followers and low engagement seem inexperienced and customers might decide against buying your product. Getting additional followers makes your profile look more professional and betters your chances of gaining real customers.
With over a billion people interacting with brands, businesses, influencers, public figures, celebrities, fashion, travel and lifestyle companies, Instagram has given wings to every dream and open doors to diverse opportunities. In the time, when people are shifting to mobile for shopping, gathering information and brand interaction, Instagram has evolved itself according to the present market condition and need.
When it comes to getting noticed we believe that Hashtags are the best thing you could possibly use, using them can open up your pictures for millions of people to see. However, like the title says you must use relevant hashtags and not something such as #like4like, this is a bad tactic and will only leave you with low-quality followers. Do some research to find the best hashtags for your pictures.
And don’t worry if you’re not an Instagram giant like Starbucks yet, even smaller brands under the 10k mark can still benefit from collaborations. Instagram Stories takeovers, co-written blog posts or eBooks and co-hosting Instagram live sessions and IGTV videos are easy and quick ways to create a co-marketing campaign that could make a real difference to your followers this year.
You can access more in-depth Instagram metrics using third-party apps. Iconosquare and Simply Measured allow you to track additional metrics such as followers and engagement over time, optimal post time based on previous posts, and performance compared to selected competitors. Although both platforms require you to pay to use them, you can start with a free trial to see if their analytics offerings are right for you.
“Basically I was looking for a reliable “Instagram” facilities service provider for new business. One of my friends suggested me to visit “idigic”. I was visited and liked their packages, because of it was comparatively cheap. Then I decided myself, its need to justify them by using their trail version before placing order. They make me impressed, I was amazed, baffled…… Their service was very fast than other and everything was original. I am happy to find them and thanks my friend who suggested me.”
Keep in mind that when choosing photos to repost to your account, it’s important to stay aligned with your theme and aesthetic. You’ll want to choose photos that are a natural fit and have a similar color scheme and editing style to your own feed. When someone is looking at your Instagram feed, it shouldn’t be too obvious which posts are yours and which photos are UGC that you curated.