In any case, it’s super important to keep track of your Instagram Stories analytics to see what types of content your audience best responds to. As we mentioned earlier, when your stories get a lot of views and engagement, this signals to the algorithm that you’re creating high-quality content, so your future Instagram Stories will appear higher up in your followers’ stories queue.
And don’t worry if you’re not an Instagram giant like Starbucks yet, even smaller brands under the 10k mark can still benefit from collaborations. Instagram Stories takeovers, co-written blog posts or eBooks and co-hosting Instagram live sessions and IGTV videos are easy and quick ways to create a co-marketing campaign that could make a real difference to your followers this year.
Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
(When you upload your edited photo to Instagram, it’ll automatically crop your photo into a square. To change it back to the original width, press the icon the two outward facing arrows.) At this stage, you can add additional Instagram filters — but don’t go too crazy. Each Instagram filter has its own personality that can drastically change a photo.
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Review sites like Yelp, Google Business, and Trip Advisor are no longer the only place where customers can leave their opinions. An Instagram account with a lot of followers is kind of like a business’s Yelp profile with a lot of positive reviews. After all, people who follow your page have signed up to see your content, and therefore your products, in their news feed every day. Odds are, they think pretty highly of your business! When potential customers see a large number of followers and high engagement on your posts, the effect is the same as seeing a lot of positive reviews. Obtaining followers makes your products and services appear high-quality to consumers and serves as a way to improve your rating among your competition.

Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
Review sites like Yelp, Google Business, and Trip Advisor are no longer the only place where customers can leave their opinions. An Instagram account with a lot of followers is kind of like a business’s Yelp profile with a lot of positive reviews. After all, people who follow your page have signed up to see your content, and therefore your products, in their news feed every day. Odds are, they think pretty highly of your business! When potential customers see a large number of followers and high engagement on your posts, the effect is the same as seeing a lot of positive reviews. Obtaining followers makes your products and services appear high-quality to consumers and serves as a way to improve your rating among your competition.
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