And if you don’t want to include your product, you don’t have to. Encourage your fans to create their own videos and collect them on your page like GoPro does. Or check out the most-followed brand Nike to see plenty of effective videos. This is a brand that has a really good grasp of what Instagram is all about: inspiring viewers by using powerful visuals that focus on the audience, not the product.
Getting noticed on Instagram can be one of the biggest game-changers out there to help your business take off. Gaining likes and follows helps spread awareness of your brand and reach potential customers. The popular image-sharing site boasts over 1 billion users, with over 500 million daily active users. Anyone and everyone are on Instagram, and with all of those people out there sharing and commenting on posts and pictures, you’d think gaining followers would be a piece of cake. But, like most things in life, building a well-established social media presence takes patience and determination. Even the experts say it’s hard work. According to Social Media Growth Specialist, Talia Koren, building a healthy following on any social media platform is a huge commitment, and gaining those precious likes and follows takes strategy, skill, and plenty of time.