And don’t worry if you’re not an Instagram giant like Starbucks yet, even smaller brands under the 10k mark can still benefit from collaborations. Instagram Stories takeovers, co-written blog posts or eBooks and co-hosting Instagram live sessions and IGTV videos are easy and quick ways to create a co-marketing campaign that could make a real difference to your followers this year.

Stories are all about authenticity. While your Instagram feed should feature polished photos, Stories can be a little more raw. Use the feature to give a behind-the-scenes look at your brand or showcase your company culture. Do you have dog-friendly office? Share photos and videos of the dogs on your Story. Stories are also a helpful tool to showcase live events your business hosts or attends, as this feature is much more time-sensitive.


Well, an obvious reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
Instagram users are active at all times of the day. However, there are a handful of optimal times to post on Instagram. For peak engagement, the best times to post are Mondays and Thursdays at any time except between 3:00 p.m. and 4:00 p.m. This is for the time zone of your target audience. Many users tend to engage with more content during off-work hours on weekdays.
There’s no better way to step up your business game than to be active on Instagram. The platform is constantly making improvements, so individuals and businesses can get more out of it. Plus, there are tactics, aside from Instagram itself, to increase organization, engagement and visibility. Explore these tools and tips, and see which ones work best for you and your business.
The contest could be something like the best vacation pictures where your tour company awards winners with a full pain hiking trip. It could be the best bikini pictures where your fashion store awards the winners with a set of new lingerie. Contests can be anything to excite your followers and get them talking about your brand. To qualify for the competition, you can ask new users to follow you or use your hashtags in their posts.
With over a billion people interacting with brands, businesses, influencers, public figures, celebrities, fashion, travel and lifestyle companies, Instagram has given wings to every dream and open doors to diverse opportunities. In the time, when people are shifting to mobile for shopping, gathering information and brand interaction, Instagram has evolved itself according to the present market condition and need.

If someone tags you in a post, it’ll show up when you click person icon in the menu under your Instagram bio. Your followers can see this, too. To hide a tagged post from this menu, click the three dots in the top right corner and choose Hide Photos. Select the posts you want to remove and click Hide Photos again. This won’t remove the posts from Instagram, but it’ll remove them from your profile.
With over a billion people interacting with brands, businesses, influencers, public figures, celebrities, fashion, travel and lifestyle companies, Instagram has given wings to every dream and open doors to diverse opportunities. In the time, when people are shifting to mobile for shopping, gathering information and brand interaction, Instagram has evolved itself according to the present market condition and need.
With over a billion people interacting with brands, businesses, influencers, public figures, celebrities, fashion, travel and lifestyle companies, Instagram has given wings to every dream and open doors to diverse opportunities. In the time, when people are shifting to mobile for shopping, gathering information and brand interaction, Instagram has evolved itself according to the present market condition and need.
For this reason, it’s common for businesses to update their featured URL to align with their most recent post. If you decide to add a link, be sure use a link shortener like HubSpot's Tracking URL builder or a tool like Bitly or Goo.gl to keep your profile from looking cluttered. Tracked URLs also help you better understand the amount of traffic Instagram is driving to your website.

Not only does this cut the time you spend writing your hashtags and captions, but it can help increase the reach of your posts as well. Plus, since the Instagram algorithm favors posts with specific, relevant hashtags, a great strategy is to create multiple Saved Captions with different hashtag blocks and to switch them up based on what you’re posting.
Getting noticed on Instagram can be one of the biggest game-changers out there to help your business take off. Gaining likes and follows helps spread awareness of your brand and reach potential customers. The popular image-sharing site boasts over 1 billion users, with over 500 million daily active users. Anyone and everyone are on Instagram, and with all of those people out there sharing and commenting on posts and pictures, you’d think gaining followers would be a piece of cake. But, like most things in life, building a well-established social media presence takes patience and determination. Even the experts say it’s hard work. According to Social Media Growth Specialist, Talia Koren, building a healthy following on any social media platform is a huge commitment, and gaining those precious likes and follows takes strategy, skill, and plenty of time.
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