And don’t worry if you’re not an Instagram giant like Starbucks yet, even smaller brands under the 10k mark can still benefit from collaborations. Instagram Stories takeovers, co-written blog posts or eBooks and co-hosting Instagram live sessions and IGTV videos are easy and quick ways to create a co-marketing campaign that could make a real difference to your followers this year.
You can access more in-depth Instagram metrics using third-party apps. Iconosquare and Simply Measured allow you to track additional metrics such as followers and engagement over time, optimal post time based on previous posts, and performance compared to selected competitors. Although both platforms require you to pay to use them, you can start with a free trial to see if their analytics offerings are right for you.
Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
In any case, it’s super important to keep track of your Instagram Stories analytics to see what types of content your audience best responds to. As we mentioned earlier, when your stories get a lot of views and engagement, this signals to the algorithm that you’re creating high-quality content, so your future Instagram Stories will appear higher up in your followers’ stories queue.
Integrate your Instagram feed into your website design: this is such a simple change that could really help your get more Instagram followers. If you’re hosting your website on WordPress, there are tons of different plugins that can help you integrate your Instagram feed into your website. Now every visitor that comes to your website will see your beautiful Instagram aesthetic and might just want to see more and follow!
Instagram is one of the biggest social media platforms out there, and there are a lot of people who have used it as a stepping stone to become famous. When you have a lot of insta followers, people start looking up to you as an influencer which means that you are someone notable. There is a high probability you will be approached for promotions by big brands the larger your follower count is.
Instagram also allows you to tag another account in your Story, which is a great way to connect with other businesses and your followers. To tag someone, type the “@” followed by the username you’d like to mention. This makes the tag clickable so that viewers can visit the tagging profile. You’ll receive a notification if you’ve been mentioned in someone’s story.
It’s how posts are able to go viral. Someone sees an interesting post, so they share it with their followers. Their followers see that the person must have enjoyed the post because they shared it, so their followers begin to share it too. Instagram favors posts from accounts that have high engagement and have a large number of followers. So as your posts gain traction with likes and comments, if your account has a lot of followers, you will appear higher and higher in searches. Soon the engagement begins to snow ball, and before long, mass amounts of people have seen your post. When you buy Instagram followers, you are taking the first step toward going viral, and getting seen by thousands, or even millions of customers.