There’s no better way to step up your business game than to be active on Instagram. The platform is constantly making improvements, so individuals and businesses can get more out of it. Plus, there are tactics, aside from Instagram itself, to increase organization, engagement and visibility. Explore these tools and tips, and see which ones work best for you and your business.
The creator economy in 2017 is thriving and the field of influencer marketing is more fertile than ever. Instagram is one of the most popular social media platforms out there with just over 600 million active users. And because Instagram post engagement is visually driven by compelling imagery that tells a story, brands are chomping at the bit to work with Instagram influencers to promote their products and services with audiences hungry for content. 
“Site has very attractive color scheme with orange, blue, and white. Font is adequate. Headers are easy to locate and sub headers drop down immediately. The page is not over loaded with text, it is simple and to the point, which is good for someone like me. Footers have smaller fonts, but is typical with many websites. Support is easy to locate in lower right corner. Overall, this website is excellent.”
The creator economy in 2017 is thriving and the field of influencer marketing is more fertile than ever. Instagram is one of the most popular social media platforms out there with just over 600 million active users. And because Instagram post engagement is visually driven by compelling imagery that tells a story, brands are chomping at the bit to work with Instagram influencers to promote their products and services with audiences hungry for content. 
Well, an obvious reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
Well, an obvious reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
Think of the way you may judge a friend’s profile that doesn’t have a lot of followers, or a post that doesn’t have a lot of engagement. It may be hard to admit, but ultimately, we all think the same thing when we see these posts; this person is unpopular. This thought comes from a human behavioral trait called “social proof.” According to social proof, we tend to judge how to behave and what to like based on how others are behaving, and what they like. You can see this in action on every social media platform.
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