Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
The contest could be something like the best vacation pictures where your tour company awards winners with a full pain hiking trip. It could be the best bikini pictures where your fashion store awards the winners with a set of new lingerie. Contests can be anything to excite your followers and get them talking about your brand. To qualify for the competition, you can ask new users to follow you or use your hashtags in their posts.
If you don’t set dates or a lifetime budget, your ad will run indefinitely on the daily budget you allocate. You can find more budget and scheduling options under the Advanced Options menu, which allows you to schedule your ad to run during certain hours of the day or set your ad to generate results as quickly as possible using the “Accelerated” delivery type. This option is useful for ads focused around timely events.
On your Instagram feed, you can like, comment, and message posts. You can also save them, using the ribbon icon in the right corner. When you tap it, you’ll see Save to Collection pop up along the bottom of the post. If the image or video you’ve saved falls into a collection, such as UGC content or inspiration, you can create a collection for that content.
True North Social is an agency founded on creating a digital presence for companies just like yours.Our services are geared toward a singular focus- creating brand awareness, customer loyalty, and ROI. We design outstanding websites. We create engaging social media channels. We run SEO and PPC ad campaigns that ensure your customers find you. If you're ready to get serious about digital marketing, True North Social is ready to join forces.
Think of the way you may judge a friend’s profile that doesn’t have a lot of followers, or a post that doesn’t have a lot of engagement. It may be hard to admit, but ultimately, we all think the same thing when we see these posts; this person is unpopular. This thought comes from a human behavioral trait called “social proof.” According to social proof, we tend to judge how to behave and what to like based on how others are behaving, and what they like. You can see this in action on every social media platform.
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