Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
The contest could be something like the best vacation pictures where your tour company awards winners with a full pain hiking trip. It could be the best bikini pictures where your fashion store awards the winners with a set of new lingerie. Contests can be anything to excite your followers and get them talking about your brand. To qualify for the competition, you can ask new users to follow you or use your hashtags in their posts.
On your Instagram feed, you can like, comment, and message posts. You can also save them, using the ribbon icon in the right corner. When you tap it, you’ll see Save to Collection pop up along the bottom of the post. If the image or video you’ve saved falls into a collection, such as UGC content or inspiration, you can create a collection for that content.
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Think of the way you may judge a friend’s profile that doesn’t have a lot of followers, or a post that doesn’t have a lot of engagement. It may be hard to admit, but ultimately, we all think the same thing when we see these posts; this person is unpopular. This thought comes from a human behavioral trait called “social proof.” According to social proof, we tend to judge how to behave and what to like based on how others are behaving, and what they like. You can see this in action on every social media platform.