You can access more in-depth Instagram metrics using third-party apps. Iconosquare and Simply Measured allow you to track additional metrics such as followers and engagement over time, optimal post time based on previous posts, and performance compared to selected competitors. Although both platforms require you to pay to use them, you can start with a free trial to see if their analytics offerings are right for you.
For this reason, it’s common for businesses to update their featured URL to align with their most recent post. If you decide to add a link, be sure use a link shortener like HubSpot's Tracking URL builder or a tool like Bitly or Goo.gl to keep your profile from looking cluttered. Tracked URLs also help you better understand the amount of traffic Instagram is driving to your website.
Each day more businesses join Instagram as a way to promote their products to their customers. This means, the competition is only getting bigger, and the harder it is to make sure your company’s voice is heard. When you make the choice to buy Instagram followers, you are instantly boosting your business’s marketing efforts, and establishing a presence for your brand. You save time in your workday, gain popularity with your audience, and ultimately, earn more money for your business.
#1 Instagram Marketing: A Preface #2 Why Instagram Marketing is Key to Ecommerce Success #3 The Instagram Algorithm #4 Identifying Your Goals and Objectives #5 Setting Up Your Instagram Business Profile #6 Optimizing Your Instagram Profile #7 Building an Instagram Content Strategy #8 Instagram Stories for Business #9 How to Use Instagram Live for Business #10 How to Use IGTV for Business #11 Running an Influencer Marketing Campaign #12 Growing Your Instagram Followers #13 How to Track Your Instagram Analytics #14 Proven Instagram Marketing Campaigns #15 Tips for Effective Instagram Marketing #16 Conclusion Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest Share on Google Share on Email
Many people often struggle to do a number of things within the less-than-enough 24-hour window every day. Of the many things they do, managing the Instagram page every day, especially liking others' photographs or following them isn’t one due to shortage of time. So if you cannot afford to spend more than just a few minutes on marketing every day, Instamacro will do the job for you.
The reality is that influencers with hundreds of thousands of followers often lead lives that aren’t exactly “normal.” And if you compare them with someone who has 5000 to 15,000 highly-engaged Instagram followers, who likely isn’t paying their rent from cashing in on Instagram sponsorships... Well, it’s just way more relatable to the everyday consumer!
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Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
There’s no better way to step up your business game than to be active on Instagram. The platform is constantly making improvements, so individuals and businesses can get more out of it. Plus, there are tactics, aside from Instagram itself, to increase organization, engagement and visibility. Explore these tools and tips, and see which ones work best for you and your business.
Another reason Instagram is so great for ecommerce has to do with the platform itself. As we mentioned in the previous chapter, Instagram has recently introduced a ton of new business-facing tools -- and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our online shopping experiences will start (and end) on Instagram.