Stories are all about authenticity. While your Instagram feed should feature polished photos, Stories can be a little more raw. Use the feature to give a behind-the-scenes look at your brand or showcase your company culture. Do you have dog-friendly office? Share photos and videos of the dogs on your Story. Stories are also a helpful tool to showcase live events your business hosts or attends, as this feature is much more time-sensitive.
Well, an obvious reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
Instagram is one of the biggest social media platforms out there, and there are a lot of people who have used it as a stepping stone to become famous. When you have a lot of insta followers, people start looking up to you as an influencer which means that you are someone notable. There is a high probability you will be approached for promotions by big brands the larger your follower count is.
Many people often struggle to do a number of things within the less-than-enough 24-hour window every day. Of the many things they do, managing the Instagram page every day, especially liking others' photographs or following them isn’t one due to shortage of time. So if you cannot afford to spend more than just a few minutes on marketing every day, Instamacro will do the job for you.
Another reason Instagram is so great for ecommerce has to do with the platform itself. As we mentioned in the previous chapter, Instagram has recently introduced a ton of new business-facing tools -- and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our online shopping experiences will start (and end) on Instagram.
While hopefully your industry isn’t that strict, the fact of the matter is new business accounts, and by association, new businesses, have a really hard time getting seen. It’s a little-known trick, but plenty of companies have already purchased Instagram followers. That’s right, restaurants, athletes, clothing brands, and even politicians have all bought followers for their accounts and have seen amazing results. By spending a small portion of your marketing budget on Instagram followers, you are pretty much doing the same thing as paying to promote a post on Instagram. The difference is, your money goes much farther when you buy followers because you are certain to receive the amount you purchase. When you boost a post, the best you can do is hope to reach a couple hundred followers, and results are not guaranteed.