Well, an obvious reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
Getting noticed on Instagram can be one of the biggest game-changers out there to help your business take off. Gaining likes and follows helps spread awareness of your brand and reach potential customers. The popular image-sharing site boasts over 1 billion users, with over 500 million daily active users. Anyone and everyone are on Instagram, and with all of those people out there sharing and commenting on posts and pictures, you’d think gaining followers would be a piece of cake. But, like most things in life, building a well-established social media presence takes patience and determination. Even the experts say it’s hard work. According to Social Media Growth Specialist, Talia Koren, building a healthy following on any social media platform is a huge commitment, and gaining those precious likes and follows takes strategy, skill, and plenty of time.
×