For this reason, it’s common for businesses to update their featured URL to align with their most recent post. If you decide to add a link, be sure use a link shortener like HubSpot's Tracking URL builder or a tool like Bitly or Goo.gl to keep your profile from looking cluttered. Tracked URLs also help you better understand the amount of traffic Instagram is driving to your website.
#1 Instagram Marketing: A Preface #2 Why Instagram Marketing is Key to Ecommerce Success #3 The Instagram Algorithm #4 Identifying Your Goals and Objectives #5 Setting Up Your Instagram Business Profile #6 Optimizing Your Instagram Profile #7 Building an Instagram Content Strategy #8 Instagram Stories for Business #9 How to Use Instagram Live for Business #10 How to Use IGTV for Business #11 Running an Influencer Marketing Campaign #12 Growing Your Instagram Followers #13 How to Track Your Instagram Analytics #14 Proven Instagram Marketing Campaigns #15 Tips for Effective Instagram Marketing #16 Conclusion Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest Share on Google Share on Email
And if you don’t want to include your product, you don’t have to. Encourage your fans to create their own videos and collect them on your page like GoPro does. Or check out the most-followed brand Nike to see plenty of effective videos. This is a brand that has a really good grasp of what Instagram is all about: inspiring viewers by using powerful visuals that focus on the audience, not the product.
While hopefully your industry isn’t that strict, the fact of the matter is new business accounts, and by association, new businesses, have a really hard time getting seen. It’s a little-known trick, but plenty of companies have already purchased Instagram followers. That’s right, restaurants, athletes, clothing brands, and even politicians have all bought followers for their accounts and have seen amazing results. By spending a small portion of your marketing budget on Instagram followers, you are pretty much doing the same thing as paying to promote a post on Instagram. The difference is, your money goes much farther when you buy followers because you are certain to receive the amount you purchase. When you boost a post, the best you can do is hope to reach a couple hundred followers, and results are not guaranteed.
Stories are all about authenticity. While your Instagram feed should feature polished photos, Stories can be a little more raw. Use the feature to give a behind-the-scenes look at your brand or showcase your company culture. Do you have dog-friendly office? Share photos and videos of the dogs on your Story. Stories are also a helpful tool to showcase live events your business hosts or attends, as this feature is much more time-sensitive.
If you don’t want to have to continually check and remove tagged posts, you can manually choose just to include the ones you do like. Click the three dots and press Tagging Options. You can then choose to Add Manually. Moving forward, you’ll be notified when someone tags you in a photo. When that happens, tap on the photo you were tagged in and choose Show on Profile.
If you’re still having trouble, another option is to research your competitors. Go to your competitors’ profiles and click on their “Followers.” You’ll be able to see the whole list of users who follow them. (Note: we don’t recommend simply going through this list and following each one. Instead, use this information to build a strategy to capture their attention organically).
Not only does this cut the time you spend writing your hashtags and captions, but it can help increase the reach of your posts as well. Plus, since the Instagram algorithm favors posts with specific, relevant hashtags, a great strategy is to create multiple Saved Captions with different hashtag blocks and to switch them up based on what you’re posting.
This is the last step to boost your Instagram account follower numbers. Once you are satisfied that everything you have entered in the previous two steps is correct, go on and press the submit button. The screen will start loading as our algorithms do their diligent to find you real and relevant followers. In this step, you might be asked to complete a survey to verify that you are a human before the followers are delivered to your account.
It’s how posts are able to go viral. Someone sees an interesting post, so they share it with their followers. Their followers see that the person must have enjoyed the post because they shared it, so their followers begin to share it too. Instagram favors posts from accounts that have high engagement and have a large number of followers. So as your posts gain traction with likes and comments, if your account has a lot of followers, you will appear higher and higher in searches. Soon the engagement begins to snow ball, and before long, mass amounts of people have seen your post. When you buy Instagram followers, you are taking the first step toward going viral, and getting seen by thousands, or even millions of customers.