Well, an obvious reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
Stories are all about authenticity. While your Instagram feed should feature polished photos, Stories can be a little more raw. Use the feature to give a behind-the-scenes look at your brand or showcase your company culture. Do you have dog-friendly office? Share photos and videos of the dogs on your Story. Stories are also a helpful tool to showcase live events your business hosts or attends, as this feature is much more time-sensitive.
Writing several drafts and ask your friends or co-workers for their opinion. Yes, your content should be timely, but it should also be engaging. Instagram recently changed its algorithm to organize each user’s feed to show what they’ll likely find engaging. The visibility of each post will depend on the number of likes and comments it receives. Take the time to create content that will delight and engage your customers.
After you follow an account, interact with their content. This is the most natural way to draw attention to your own Instagram account without being spammy. When you follow or interact with an account, the account owner will get a notification. This could prompt them to check out your account and start following you. Always appreciate your followers by responding to their comments and engaging with their content.
Review sites like Yelp, Google Business, and Trip Advisor are no longer the only place where customers can leave their opinions. An Instagram account with a lot of followers is kind of like a business’s Yelp profile with a lot of positive reviews. After all, people who follow your page have signed up to see your content, and therefore your products, in their news feed every day. Odds are, they think pretty highly of your business! When potential customers see a large number of followers and high engagement on your posts, the effect is the same as seeing a lot of positive reviews. Obtaining followers makes your products and services appear high-quality to consumers and serves as a way to improve your rating among your competition.
It’s actually pretty simple. All it takes is 60 seconds of your time to answer a quick survey (if you qualify) or give Mr. Insta some love on social media yourself. Just like or follow them on three of their social media profiles like Facebook or Google+. Within 24 hours they’ll deliver free Instagram followers to your account, no questions asked.