With over a billion people interacting with brands, businesses, influencers, public figures, celebrities, fashion, travel and lifestyle companies, Instagram has given wings to every dream and open doors to diverse opportunities. In the time, when people are shifting to mobile for shopping, gathering information and brand interaction, Instagram has evolved itself according to the present market condition and need.
The creator economy in 2017 is thriving and the field of influencer marketing is more fertile than ever. Instagram is one of the most popular social media platforms out there with just over 600 million active users. And because Instagram post engagement is visually driven by compelling imagery that tells a story, brands are chomping at the bit to work with Instagram influencers to promote their products and services with audiences hungry for content.