Determine types of content and ratio- Instagram support graphics, videos, animated GIFs and Image collages. So, for example- A service that is complex can be best understood through a video but a brand selling shoes can do with Image-collages. Promoting a brand or product can be difficult if the type of content is incorrect. Building a content calendar to schedule type of content on dates is a useful trick to manage Instagram campaigns. This trick is already used by a lot of digital marketing companies.

To get around this restriction, some businesses will frequently update their website link to send followers to their latest products or promotions — and then refer to that link in their Instagram captions. The problem is that Instagram’s photo feed is no longer chronological, so when a business’ post says “link in bio,” that link might not correspond to the actual link in their bio.
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