And don’t worry if you’re not an Instagram giant like Starbucks yet, even smaller brands under the 10k mark can still benefit from collaborations. Instagram Stories takeovers, co-written blog posts or eBooks and co-hosting Instagram live sessions and IGTV videos are easy and quick ways to create a co-marketing campaign that could make a real difference to your followers this year.
Getting noticed on Instagram can be one of the biggest game-changers out there to help your business take off. Gaining likes and follows helps spread awareness of your brand and reach potential customers. The popular image-sharing site boasts over 1 billion users, with over 500 million daily active users. Anyone and everyone are on Instagram, and with all of those people out there sharing and commenting on posts and pictures, you’d think gaining followers would be a piece of cake. But, like most things in life, building a well-established social media presence takes patience and determination. Even the experts say it’s hard work. According to Social Media Growth Specialist, Talia Koren, building a healthy following on any social media platform is a huge commitment, and gaining those precious likes and follows takes strategy, skill, and plenty of time.