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Think of the way you may judge a friend’s profile that doesn’t have a lot of followers, or a post that doesn’t have a lot of engagement. It may be hard to admit, but ultimately, we all think the same thing when we see these posts; this person is unpopular. This thought comes from a human behavioral trait called “social proof.” According to social proof, we tend to judge how to behave and what to like based on how others are behaving, and what they like. You can see this in action on every social media platform.
Well, an obvious reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
When it comes to using email to get more Instagram followers, I love this unique approach from Good American. Before they had launched their brand, they started collecting emails on a landing page. Once they were closer to their launch date and wanted to grow their Instagram following, they sent out an email that couldn’t make it any clearer what you were supposed to do: follow!
If you don’t want to have to continually check and remove tagged posts, you can manually choose just to include the ones you do like. Click the three dots and press Tagging Options. You can then choose to Add Manually. Moving forward, you’ll be notified when someone tags you in a photo. When that happens, tap on the photo you were tagged in and choose Show on Profile.
“Site has very attractive color scheme with orange, blue, and white. Font is adequate. Headers are easy to locate and sub headers drop down immediately. The page is not over loaded with text, it is simple and to the point, which is good for someone like me. Footers have smaller fonts, but is typical with many websites. Support is easy to locate in lower right corner. Overall, this website is excellent.”
(When you upload your edited photo to Instagram, it’ll automatically crop your photo into a square. To change it back to the original width, press the icon the two outward facing arrows.) At this stage, you can add additional Instagram filters — but don’t go too crazy. Each Instagram filter has its own personality that can drastically change a photo.
Determine types of content and ratio- Instagram support graphics, videos, animated GIFs and Image collages. So, for example- A service that is complex can be best understood through a video but a brand selling shoes can do with Image-collages. Promoting a brand or product can be difficult if the type of content is incorrect. Building a content calendar to schedule type of content on dates is a useful trick to manage Instagram campaigns. This trick is already used by a lot of digital marketing companies.
With the growing importance of social media for businesses, account performance has become a deciding factor for whether customers want to do business with you. If your business profile has a large number of followers, it will appear to customers that your company has been around a while and knows what it’s doing. Companies with few followers and low engagement seem inexperienced and customers might decide against buying your product. Getting additional followers makes your profile look more professional and betters your chances of gaining real customers.