While hopefully your industry isn’t that strict, the fact of the matter is new business accounts, and by association, new businesses, have a really hard time getting seen. It’s a little-known trick, but plenty of companies have already purchased Instagram followers. That’s right, restaurants, athletes, clothing brands, and even politicians have all bought followers for their accounts and have seen amazing results. By spending a small portion of your marketing budget on Instagram followers, you are pretty much doing the same thing as paying to promote a post on Instagram. The difference is, your money goes much farther when you buy followers because you are certain to receive the amount you purchase. When you boost a post, the best you can do is hope to reach a couple hundred followers, and results are not guaranteed.
And if you don’t want to include your product, you don’t have to. Encourage your fans to create their own videos and collect them on your page like GoPro does. Or check out the most-followed brand Nike to see plenty of effective videos. This is a brand that has a really good grasp of what Instagram is all about: inspiring viewers by using powerful visuals that focus on the audience, not the product.
Before you really start trying to boost them Instagram followers it’s a good idea to already have around 15 posts, this way when someone visits your profile they will see a full screen of photos and not just a small handful. GrabFreeFollowers recommends trying to post every day or two, this helps to keep your audience engaged with your profile. If posting every day or two is hard then use a tool like Later to schedule your posts.
Stories are all about authenticity. While your Instagram feed should feature polished photos, Stories can be a little more raw. Use the feature to give a behind-the-scenes look at your brand or showcase your company culture. Do you have dog-friendly office? Share photos and videos of the dogs on your Story. Stories are also a helpful tool to showcase live events your business hosts or attends, as this feature is much more time-sensitive.
It’s the sad truth that most new Instagram profiles have a hard time getting noticed before they are able to gain a significant following. In some professions, like the fashion industry, models won’t even be considered for hire if they don’t have a certain number of followers. The reason being, most brands want to hire people who are well-known in their field for that kind of work. This can put up-and-coming models at an extreme disadvantage when trying to get discovered.