It’s the sad truth that most new Instagram profiles have a hard time getting noticed before they are able to gain a significant following. In some professions, like the fashion industry, models won’t even be considered for hire if they don’t have a certain number of followers. The reason being, most brands want to hire people who are well-known in their field for that kind of work. This can put up-and-coming models at an extreme disadvantage when trying to get discovered.
Think of the way you may judge a friend’s profile that doesn’t have a lot of followers, or a post that doesn’t have a lot of engagement. It may be hard to admit, but ultimately, we all think the same thing when we see these posts; this person is unpopular. This thought comes from a human behavioral trait called “social proof.” According to social proof, we tend to judge how to behave and what to like based on how others are behaving, and what they like. You can see this in action on every social media platform.
The contest could be something like the best vacation pictures where your tour company awards winners with a full pain hiking trip. It could be the best bikini pictures where your fashion store awards the winners with a set of new lingerie. Contests can be anything to excite your followers and get them talking about your brand. To qualify for the competition, you can ask new users to follow you or use your hashtags in their posts.