Instagram is one of the biggest social media platforms out there, and there are a lot of people who have used it as a stepping stone to become famous. When you have a lot of insta followers, people start looking up to you as an influencer which means that you are someone notable. There is a high probability you will be approached for promotions by big brands the larger your follower count is.
It’s the sad truth that most new Instagram profiles have a hard time getting noticed before they are able to gain a significant following. In some professions, like the fashion industry, models won’t even be considered for hire if they don’t have a certain number of followers. The reason being, most brands want to hire people who are well-known in their field for that kind of work. This can put up-and-coming models at an extreme disadvantage when trying to get discovered.
When you supplement your account with a large number of followers, people will start to take interest and follow your account. What this means is that there are increased chances for engagement with your brand as well. People from your follower list will reach out in an attempt to try and connect with you. And your content will get the recognition it deserves.
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For this reason, it’s common for businesses to update their featured URL to align with their most recent post. If you decide to add a link, be sure use a link shortener like HubSpot's Tracking URL builder or a tool like Bitly or Goo.gl to keep your profile from looking cluttered. Tracked URLs also help you better understand the amount of traffic Instagram is driving to your website.
While hopefully your industry isn’t that strict, the fact of the matter is new business accounts, and by association, new businesses, have a really hard time getting seen. It’s a little-known trick, but plenty of companies have already purchased Instagram followers. That’s right, restaurants, athletes, clothing brands, and even politicians have all bought followers for their accounts and have seen amazing results. By spending a small portion of your marketing budget on Instagram followers, you are pretty much doing the same thing as paying to promote a post on Instagram. The difference is, your money goes much farther when you buy followers because you are certain to receive the amount you purchase. When you boost a post, the best you can do is hope to reach a couple hundred followers, and results are not guaranteed.