Writing several drafts and ask your friends or co-workers for their opinion. Yes, your content should be timely, but it should also be engaging. Instagram recently changed its algorithm to organize each user’s feed to show what they’ll likely find engaging. The visibility of each post will depend on the number of likes and comments it receives. Take the time to create content that will delight and engage your customers.
Another reason Instagram is so great for ecommerce has to do with the platform itself. As we mentioned in the previous chapter, Instagram has recently introduced a ton of new business-facing tools -- and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our online shopping experiences will start (and end) on Instagram.
Many people often struggle to do a number of things within the less-than-enough 24-hour window every day. Of the many things they do, managing the Instagram page every day, especially liking others' photographs or following them isn’t one due to shortage of time. So if you cannot afford to spend more than just a few minutes on marketing every day, Instamacro will do the job for you.
We shoot vibrant, beautifully brand oriented photography for Instagram. Our social media photo shoots produce content that increases community engagement and thus increases sales. We have analytics from a multitude of clients to prove it. All of our photo shoots are accompanied by a professional photographer and creative director. Our social media shoots consist of-
Determine types of content and ratio- Instagram support graphics, videos, animated GIFs and Image collages. So, for example- A service that is complex can be best understood through a video but a brand selling shoes can do with Image-collages. Promoting a brand or product can be difficult if the type of content is incorrect. Building a content calendar to schedule type of content on dates is a useful trick to manage Instagram campaigns. This trick is already used by a lot of digital marketing companies.
And if you don’t want to include your product, you don’t have to. Encourage your fans to create their own videos and collect them on your page like GoPro does. Or check out the most-followed brand Nike to see plenty of effective videos. This is a brand that has a really good grasp of what Instagram is all about: inspiring viewers by using powerful visuals that focus on the audience, not the product.
With the growing importance of social media for businesses, account performance has become a deciding factor for whether customers want to do business with you. If your business profile has a large number of followers, it will appear to customers that your company has been around a while and knows what it’s doing. Companies with few followers and low engagement seem inexperienced and customers might decide against buying your product. Getting additional followers makes your profile look more professional and betters your chances of gaining real customers.