Having regular guest segments is an awesome way to bring both variety and consistency to using Instagram Stories for business. To try it out with your own business: you can choose someone from your company for a “day-in-the-life” story, or you can partner with other businesses in your industry to swap stories for the day. It will help vary your content and keep your customers coming back for more.
Facebook bought Instagram back in 2012. When the two companies merged, the platforms made it possible to post to Facebook, Twitter, and Tumblr right from your Instagram! You can even change your settings to automatically post to Facebook every time you post on Instagram. Because of how closely Facebook and Instagram operate, chances are if you are popular on Instagram, it won’t be long before you gain popularity on Facebook too. Buying Instagram followers boosts your popularity and gives you a better chance of becoming popular on other sites as well.
While hopefully your industry isn’t that strict, the fact of the matter is new business accounts, and by association, new businesses, have a really hard time getting seen. It’s a little-known trick, but plenty of companies have already purchased Instagram followers. That’s right, restaurants, athletes, clothing brands, and even politicians have all bought followers for their accounts and have seen amazing results. By spending a small portion of your marketing budget on Instagram followers, you are pretty much doing the same thing as paying to promote a post on Instagram. The difference is, your money goes much farther when you buy followers because you are certain to receive the amount you purchase. When you boost a post, the best you can do is hope to reach a couple hundred followers, and results are not guaranteed.
Managing a business takes a lot of hard work and energy. Countless tasks need to be completed to keep operations running smoothly, but there are only so many hours in the day. We’ve already talked about the amount of time it takes to build a healthy Instagram following, and chances are, you have a whole laundry list of other, maybe more important, business tasks that need to get done. You could hire a social media manager to take care of your profile, but that would mean shelling out upwards of $50,000 per year for their salary and benefits. If you buy Instagram followers, you save yourself the money and resources it would take to hire someone or grow your account on your own. This frees up valuable time in your day, allowing you to better focus on important company goals.
Well, an obvious reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
You can access more in-depth Instagram metrics using third-party apps. Iconosquare and Simply Measured allow you to track additional metrics such as followers and engagement over time, optimal post time based on previous posts, and performance compared to selected competitors. Although both platforms require you to pay to use them, you can start with a free trial to see if their analytics offerings are right for you.
Think of the way you may judge a friend’s profile that doesn’t have a lot of followers, or a post that doesn’t have a lot of engagement. It may be hard to admit, but ultimately, we all think the same thing when we see these posts; this person is unpopular. This thought comes from a human behavioral trait called “social proof.” According to social proof, we tend to judge how to behave and what to like based on how others are behaving, and what they like. You can see this in action on every social media platform.
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