Prior to a recent update, Instagram Live videos could not be replayed or shared after the broadcast. And while this “limited viewing” definitely created a sense of urgency for people to tune-in, there’s a lot of value in being able to share your live videos post-broadcast. In fact, this new feature could make Instagram Live as big as Facebook Live!
The contest could be something like the best vacation pictures where your tour company awards winners with a full pain hiking trip. It could be the best bikini pictures where your fashion store awards the winners with a set of new lingerie. Contests can be anything to excite your followers and get them talking about your brand. To qualify for the competition, you can ask new users to follow you or use your hashtags in their posts.
The creator economy in 2017 is thriving and the field of influencer marketing is more fertile than ever. Instagram is one of the most popular social media platforms out there with just over 600 million active users. And because Instagram post engagement is visually driven by compelling imagery that tells a story, brands are chomping at the bit to work with Instagram influencers to promote their products and services with audiences hungry for content.
It’s the sad truth that most new Instagram profiles have a hard time getting noticed before they are able to gain a significant following. In some professions, like the fashion industry, models won’t even be considered for hire if they don’t have a certain number of followers. The reason being, most brands want to hire people who are well-known in their field for that kind of work. This can put up-and-coming models at an extreme disadvantage when trying to get discovered.