Another reason Instagram is so great for ecommerce has to do with the platform itself. As we mentioned in the previous chapter, Instagram has recently introduced a ton of new business-facing tools -- and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our online shopping experiences will start (and end) on Instagram.

Having regular guest segments is an awesome way to bring both variety and consistency to using Instagram Stories for business. To try it out with your own business: you can choose someone from your company for a “day-in-the-life” story, or you can partner with other businesses in your industry to swap stories for the day. It will help vary your content and keep your customers coming back for more.


Managing a business takes a lot of hard work and energy. Countless tasks need to be completed to keep operations running smoothly, but there are only so many hours in the day. We’ve already talked about the amount of time it takes to build a healthy Instagram following, and chances are, you have a whole laundry list of other, maybe more important, business tasks that need to get done. You could hire a social media manager to take care of your profile, but that would mean shelling out upwards of $50,000 per year for their salary and benefits. If you buy Instagram followers, you save yourself the money and resources it would take to hire someone or grow your account on your own. This frees up valuable time in your day, allowing you to better focus on important company goals.
The creator economy in 2017 is thriving and the field of influencer marketing is more fertile than ever. Instagram is one of the most popular social media platforms out there with just over 600 million active users. And because Instagram post engagement is visually driven by compelling imagery that tells a story, brands are chomping at the bit to work with Instagram influencers to promote their products and services with audiences hungry for content. 
We have added surveys to ensure we offer a service that is 100% fast, effective and free of malicious bots! Without the surveys, our website would be slowed down by bots – computer programs designed by others to take advantage of our service. If that were to happen, clients like you would not be able to access our free services. The surveys are a clever way of preventing these bots from slowing down our servers since there are no bots that can answer surveys like humans do!
Keep in mind that when choosing photos to repost to your account, it’s important to stay aligned with your theme and aesthetic. You’ll want to choose photos that are a natural fit and have a similar color scheme and editing style to your own feed. When someone is looking at your Instagram feed, it shouldn’t be too obvious which posts are yours and which photos are UGC that you curated.
When it comes to using email to get more Instagram followers, I love this unique approach from Good American. Before they had launched their brand, they started collecting emails on a landing page. Once they were closer to their launch date and wanted to grow their Instagram following, they sent out an email that couldn’t make it any clearer what you were supposed to do: follow!
Keep in mind that when choosing photos to repost to your account, it’s important to stay aligned with your theme and aesthetic. You’ll want to choose photos that are a natural fit and have a similar color scheme and editing style to your own feed. When someone is looking at your Instagram feed, it shouldn’t be too obvious which posts are yours and which photos are UGC that you curated.
ther you’re an established business with thousands of followers or you’re just starting on Instagram, growing your following takes serious time and energy. You may be tempted to take the easy way out and buy followers … don’t do this! Purchasing followers won’t actually drive engagement, which is really what you need to ensure your posts are being seen.

When someone uses your branded AR filter in their stories, viewers can see who created it and will be prompted to try it out themselves. When people visit your Instagram profile, they’ll be prompted to try out the filter, which is a creative way to get more Instagram followers and get your filter in front of a new audience in a lighthearted and fun way.
It’s the sad truth that most new Instagram profiles have a hard time getting noticed before they are able to gain a significant following. In some professions, like the fashion industry, models won’t even be considered for hire if they don’t have a certain number of followers. The reason being, most brands want to hire people who are well-known in their field for that kind of work. This can put up-and-coming models at an extreme disadvantage when trying to get discovered.
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